“Seeing the fallen sinners, He casts upon them a glance of mercy. He fills all the worlds with the shoreless ocean of His mercy. He chases away all sins. He breaks into pieces the fear of repeated birth and death. Glorious, glorious is His descent into this world!” 

[ The second line of Song 69 by Rama dasa, from “Prayers of Vaisnava Acaryas,” translated by Kusakratha dasa ]

“The holy name is the purest form of knowledge; it is the best of all vratas or vows and the highest meditation; it gives the most auspicious fruits; it is the greatest renunciation; it is a matchless spiritual activity; it is the most pious of holy works; it is the supreme path of self-realization; it offers the greatest liberation and goal; it is the topmost destination; it is the best devotional service and the most purifying agent; it gives love of Godhead and is the essence of remembrance of the Lord; it is the cause of all causes, the Supreme Absolute Truth; it is the most worshipable object and acts as the supreme guide and spiritual master.”